Your brand is your audience’s perception of your business.

Let’s tell a story that inspires them to act.

 
 
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Don't you love a good story?

 Stories spread a message, share a moment, gather a crowd. When told well, they inspire. They leave a distinct feeling in a room—an energy that people recognize as yours, but can’t be defined as anything other than authentic.

When businesses share their stories, they create the foundations for meaningful connections—lifelong relationships rooted in shared values.


Book Jill for...

Copywriting services London, Ontario

Copywriting

Creative writing meets marketing strategy.

Did you know copywriting is sales writing?

Don’t worry, lots of people miss this.

That means I don’t just write you pretty words—these words put in work. Each sentence is carefully constructed to guide your ideal customer to the exact action you want.

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We start with a collaborative strategy phase before moving on to the part where I sit down to write. You walk away with website copy written in your custom-crafted brand voice and rooted in your business’ foundations like your mission, messaging, and target avatar.

Oh—and I document those for you too in a clear brand voice and style guide. Nice, eh?!

 

 My specialties include:

  • Brand positioning, brand messaging, brand voice

  • Elevator pitch, mission, vision, values

  • Website copy

  • Print marketing materials (no, print’s not dead!)

*Website copywriting + brand positioning packages start at $2100 CAD and include a complimentary discovery call and custom proposal.

Need design too? Check out my go-to brand designer: LJ Media House.

Jillian has been an absolute pleasure to work with and amazingly flexible especially with the time zone differences between Canada to Australia and with me being on my honeymoon during the process! I was a little skeptical at first about using a copywriter as I didnt know how they actually worked and what they did but as soon as I had my first meeting with Jillian, I knew that she understood what I wanted to say on my website and she was able to do it in a much more eloquent manner than what I ever would have been able to do!! She got my wacky sense of humour and was able to bring that out in the copy and I could not be happier!
— Katie Luke, KTL Consulting
Content marketing services London, Ontario

Content Marketing

Think of content as your relationship builder rather than a sales driver (copy).

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Business storytelling balances creativity and strategy to encourage organic connections and long-term growth.

Through a collaborative process, we work together to design a holistic content marketing strategy.

 

Need help with the execution? I do that too!

  • Content marketing strategy

  • Content calendar creation

  • Blog content creation

  • Content editing

*Monthly packages start at $205 CAD and include a complimentary discovery call and custom proposal.

Anyone can drone on about a business in “corporate speak,” but it takes a skillful writer to be able to tell a brand story so that it bristles with personality, captures attention and leads readers to act. Jillian not only has a way with words, but the smarts to inject life and personality into every page she writes. Jillian has written a number of website landing pages and blog posts for Jewels on Ninth, a Jewellery store in Cranbrook BC. Her words have helped the Jewels on Ninth website take over the top spot in Google search in Cranbrook, triple the page views in six months while providing solid leads and sales for the retail store.
— Kerry Shellborn, Branding Geek
Copywriting coach

Consulting + Strategy 1:1

Your brand messaging begins with your mission, vision, and values, and carries through to every piece of content you share with your community.

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I’ve worked with close-knit teams of six with goals to expand and established organizations of over 1,000 employees who want to reconnect with their roots.

No matter your size, you need to think critically about what you do, why you do it, and who you serve.

 

You know what you need—that includes guidance to get there.

  • Business foundations

  • Brand strategy

  • Project management

*Ongoing project rates starting from $85 CAD/HR

Working with Jill was a leap for my business into the world of copywriting and content development. I own a small, creative event planning company in Austin, TX. I had past corporate experience working with copywriters, so I knew the value of working with someone who thought of words more strategically and concisely than I am able. After three years in business, I decided to finally invest in some professional help to develop my customer journey. From the start, I was impressed with Jill’s organization and process, and she also demonstrated a lot of adaptability in voice and style. My first impressions were not wrong; Jill continued to be a top-notch professional. She asked purposeful questions and listened intently to learn the spirit of my company, and I even felt like I learned things about my own company that I had not thought of before. The entire process felt custom and personal. By the end of our conversations, I had full confidence that the product would be excellent, but I was surprised that she was so easy and kind to work with that I also thought of Jill, (a copywriter from Canada) as a friend (with me, a girl boss in Texas). Jill bridged geography, industry, and words to create a story that mattered to my clients and prospective clients. If you are a creative small business, standing on the edge deciding whether or not to take the leap, take my advice and jump.
— Sydney Campbell, Olive & Belle Events

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