What does a copywriter do, anyway?
A good copywriter sells your story.
Copywriting is essentially creative sales writing. Strong copy encourages readers to become loyal buyers when they connect with your business’ unique story.
Effective website copy, content marketing, and print marketing materials are rooted first in strategy, then brought to life with a creative vision that showcases your brand’s personality. Each sentence is carefully constructed to guide your ideal customer through the buying process.
Website Copywriting: My process
Send me a message to tell me a little bit about your project. I will respond to your email to set up a time to chat.
This Discovery Call is a complimentary service so we can both get an idea of how the other works. We will talk about your project needs and timeline. Essentially, you will tell me what the storyteller of your dreams will work and write like. We will also go over my available packages and process.
It’s a match made in heaven!
I’m sorry—I’m a sucker for clichés.
If it’s a fit, let’s get started! We always start with brand messaging consultations, industry research, and gathering information. Before I write a single word for your website, we clearly identify your foundations including your target avatar, values and vision, and elevator pitch. We use these to create your custom brand voice and website strategy.
Once you’ve signed off on a website strategy, I set to writing your first draft. You review, and get the chance to bounce ideas back my way.
The crowd goes wild!
After your review, I head back to my desk to pen out your requests. Although my packages include two revisions, it’s rare that a draft requires a second edit. You tell me how much you love the finished product, and we call it a job well done.