How to create better blog posts
Improve your blogs with these simple tricks
Let’s make your content marketing really work for you
So, you have an idea. You have a clear voice and you know what you want to say. How do you make your blog content really work for you? Optimize it. Make each piece of content really work for you! The long-term goal is to see a return on your content marketing efforts.
Some of you asked I share a few tricks to improve your long-form blog content. This is just the tip of my blogging strategy, but I hope it helps!
I’ve included a free download at the end of this post that includes even more information and an outline to follow for each of your blogs going forward: My Blog Template and Checklist. Keep reading to grab your copy!
Include a call to action
A confused reader is not a satisfied reader, but a strong call to action can help! A call to action encourages your reader to act. It clearly guides them to the next step.
What do you want your reader to do at the end of each blog post? They could leave a comment or a like, sign up for your email list, contact you to help them, download your freebie—you get the idea!
Write a strong headline
You’ll attract more bees with a strong headline than honey. That’s how the saying goes, right?
The point is that titles matter! Your headline could ask a question, shock a crowd, or simply be descriptive. Most importantly, your headline, subtitle, and summary should explain exactly what your blog post is about before your reader clicks through.
Write about what you know
When you first start a blog, it’s easy to get caught up in the excitement and try to write about everything and everything. When you’re a seasoned blogger, it’s tempting to dip your toes in the water of the hot topics even when it isn’t quite on niche.
The number one rule: write about what you know. The number two rule: keep your blog topics within your niche—especially in the beginning! If you write about what you know, you will automatically offer more value to your readers, and niching down will help your long-term growth.
Create a content calendar
Now that you have your topics and your headlines, you should put together a content calendar. Creating a high-level plan will enforce a sense of direction on those weeks you aren’t too sure what you should write about. Make a plan and stick to it.
Pay attention to formatting
Blog content is easier to read on a screen when it is broken into smaller sections. Include lots of subtitles, bolded text, and images to break up walls of content. Your goal should be to format your blog posts in a way that skimmers would be able to gather information quickly.
Ask for feedback
One of the most important lessons I’ve learned is to always ask your readers for feedback. There’s no better way to know what they like and dislike than just explicitly asking them to share.
Valuable reader feedback will help you shape future content, contributing to your long-term growth.
Gone are the days of slapping the Valencia filter on a grainy photo. High-quality photos aren’t hard to create even if you don’t have a professional camera. Most smartphone cameras are good enough and free editing apps work wonders.
The trick is to treat your phone like you would a proper camera. Pay attention to the lighting and framing—always look for natural light and keep your eyes out for interesting shots.
There are no cut and dry rules when it comes to consistent posting, meaning there is no number of posts that is especially better than another. Your goal should be quality over quantity every time.
Posting consistently means posting on a regular schedule. For small business clients, I recommend they post at least one blog each month. The sweet spot for most is 2-4 per month. You want to keep your readers on a schedule and you want to show search engines like Google that you update your website often (therefore increasing your relevancy).
Are you ready to optimize your own blog posts?
Download your free Blog Template + Checklist! Let me know what you think, ask me a question, or add your own tips in the comments below!
If you still need guidance with your brand strategy, content marketing, or anything in between, check out my drop-in strategy sessions.