How to write a bomb "About Me" page for your website
Writing your "About Me" page
Creating a memorable first impression for your future clients.
I get it.
Writing about yourself is one of the hardest things you will have to do when creating your online personality.
Where do you even start? What does your audience want to know? What can you say about yourself and your business that will create a memorable first impression for your future clients?
This is where I can help. I've broken it down into 5 easy steps to write a bomb "About Me" page that leaves your audience impressed and ready to learn more.
1. Define your perfect client.
This first step requires taking a good look at your target audience. Who is your perfect client? Write about them—and dive into the nitty gritty details. Give them a name and personal traits. Outline their values. Decide where they work, and what they do for fun.
Most importantly, what do they need you for? Do they have a problem that needs solving? A void that you can fill? Write out the specifics. Save this document. This will help in the next steps.
2. Create a solution.
So you know your perfect client inside and out. Save that information because it definitely will come in handy later on. Every time you lose clarity or direction in your business, remember this perfect client.
Now it's time to solve their problem, otherwise why do they even need to hire you or buy from you? Write down exactly how your product or service solves your perfect client's problems. Keep this—you will include it in your "About Me" page.
3. Why are you special?
After defining your perfect client and giving them a solution, you need to outline why you are the best person for the job. What skills, knowledge, or experience makes you extra special? How is your opinion different from your competitors?
Don't be shy with this step. It's okay to brag about your strengths when trying to convince a future client of your expertise. How will they know how good you are if you don't just tell them?
4. Make it personal.
Remember when you outlined the personal traits of your perfect client? Play on that to amplify your similarities. Get real about why you think you would be a perfect business fit. Talk about what you like to do in your free time. Give them a glimpse into your own life.
If your business growth story is interesting, include that. Show them where you came from, and why you want to help. Tell them why you care.
A genuine connection can only happen if you make it a little bit personal.
Pro tip: Writing for the web is very different from writing for academia or for print. You can get personal with your tone as well.
I typically write in an approachable tone, using shorter sentences and shorter paragraphs. Include explanations where necessary. However, keep it clear and snappy so your audience doesn't get bored. And of course, keep the business' brand voice in mind while writing.
It's a balancing act between personality and professionalism. I lean to the more personal side, because I value transparency in my business.
5. Make it easy for them to reach out.
Present your best self, then present your email, contact form, or phone number directly afterwards. Be accessible, but don't be pushy.
Bonus tip: Always include a photo of yourself or your business team. Research shows that photos increase engagement. This Forbes article talks about the importance of including a photo on your LinkedIn profile. The same rules apply to your "About Me" page.
There you have it. Good luck writing! Let me know if you need any help.
When you're finished, you might like to know that I offer copyediting and proofreading services. I want to help you present your best work to the public. Learn more about copyediting or contact me for my rates.